
What if every lead got instant, personalized follow-up automatically?
GHL Business Platform captures leads from your website, social media, and ads, then nurtures them with perfectly-timed emails and texts.
Track every conversation, appointment, and sale in one simple dashboard your whole team can access.
Set up your process once, then focus on running your business while the platform handles the repetitive marketing tasks that drive growth.
One platform, doing the work of a dozen tools. See the full list of what it replaces.
Or book a call with Coach Dale.
All you need for
Basic Email Marketing
Email List w/ Unsubscribe Capability
Starter follow-up email sequence
Starter form for public sign-up to email list
Funnel with a Free Offer
Everything customizable for your business
25 Users / 5,000 Contacts
2-Way Email Conversations
Calendar
CRM (Customer Relationship Management)
Opportunities Pipeline
Email Marketing (incl. Triggers, Campaigns)
Email Templates
Forms & Surveys
Funnels / Websites (incl. Blogs)
Workflows (Automations)
Launchpad (Dashboard)
Social Planner
Invoice & Billing
All Reporting & Analytics
Most Popular
Advanced Marketing
w/ Voice and Text
Voice number that is text capable
Text responder with one keyword plus STOP to unsubscribe
All Starter Plan bonuses
100 Users / 50,000 Contacts
Everything in Starter Plan plus:
2-Way Text & Voice Conversations
Missed Call Text Back
Text to Pay
SMS Templates
Documents/Contracts
(aka Proposals & Estimates)
GoKollab (collaboration tools)
QR Codes
Quizzes
Setting up a phone number requires additional one-time setup and incurs monthly carrier charges.
Contact Coach Dale for the additional pricing on this service.
Unlimited Marketing
w/ Courses & Communities
All GHL sub-account features enabled
All Essentials Plan bonuses
All Starter Plan bonuses DOUBLED!
(i.e. 2 Email Lists, 2 follow-up sequences, etc.)
Unlimited Users & Contacts
Everything in Essentials Plan plus:
Memberships (Courses)
Communities
Certificates
GMB Messaging
GMB Call Tracking
Web Chat
Reputation Management
Facebook Messenger Integration
Affiliate Manager
GHL AI Access
New to GHL? Learn how it works before choosing your plan. Or:
Submit the form below with your plan preference and a bit about your business
We'll reach out – usually within a business day, often sooner – to answer any questions and confirm your pricing
You'll receive an agreement outlining exactly what you're getting and what you'll pay – no surprises
Once you e-sign, we'll set up your account and you'll be up and running
Have a referral or discount code? Just mention it in the form – discounts are applied before your agreement is sent.
GHL Business Platform is a service offering provided under
NinjaCRM, our licensed GoHighLevel agency.
GHL Business Platform is your complete business growth system. It handles everything from the moment someone discovers your business to when they become a paying customer – and keeps them engaged long after. Instead of paying for a dozen different tools, you get lead capture, follow-up automation, appointment booking, payment processing, and customer communication all in one place.
Stay connected with customers through email, text messaging, phone calls, and social media – all from one inbox. Build professional websites and landing pages, create signup forms, manage your calendar, send invoices, and track which marketing efforts are actually making you money. Fair warning: this is a professional platform, not plug-and-play – you'll invest time upfront building your processes, and once configured, it runs like clockwork.
The platform works around the clock executing your custom workflows. Set up automations that send the right message at the right time – welcoming new leads, reminding clients about appointments, or following up after purchases. Define how you want to work with customers once, and the system handles it from there. Our included office hours (3x monthly) and starter setups mean you have help when you hit a thorny problem.
Here's the comprehensive list of what is included "out of the box" with GHL:
| Included in the GHL Business Platform | Popular tools it can replace |
|---|---|
| CRM / lead pipeline management | HubSpot, Salesforce, Keap, Pipedrive |
| Sales funnel / landing page builder | ClickFunnels, Leadpages |
| Email marketing | Mailchimp, ActiveCampaign, Klaviyo |
| SMS / 2-way texting | Standalone Twilio-based tools |
| Appointment scheduling / calendars | Calendly, Acuity |
| Forms & surveys | Typeform, Jotform |
| Reputation management (review requests / monitoring) | Birdeye, Podium |
| Websites (drag-and-drop site builder) | WordPress, Wix |
| Social media planner / scheduler | Buffer, Hootsuite |
| Course & membership hosting ("Communities") | Kajabi, Teachable, Thinkific, Skool |
| Workflow automation | Zapier (partially) |
| Voice AI / Conversation AI (call/chat answering, lead qualification) | Bland AI, Vapi, Retell AI, Synthflow |
Disclaimer: GoHighLevel offers a capable alternative to each tool listed above, rather than a plug-and-play, feature-for-feature replacement – reaching comparable functionality often requires configuration, workflow-building, or custom code, depending on the tool and use case. If you have questions about specific items, book a call with Coach Dale.
Still have questions? Book a call with Coach Dale.

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